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Waste to Wealth: The Circular Economy Advantage, by Peter Lacy, Jakob Rutqvist
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Waste to Wealth proves that 'green' and 'growth' need not be binary alternatives. The book examines five new business models that provide circular growth from deploying sustainable resources to the sharing economy before setting out what business leaders need to do to implement the models successfully.
- Sales Rank: #434942 in Books
- Published on: 2015-09-29
- Released on: 2015-09-29
- Original language: English
- Number of items: 1
- Dimensions: 8.81" h x .88" w x 5.73" l, 1.00 pounds
- Binding: Hardcover
- 264 pages
Review
'As Waste to Wealth shows with case studies of leading companies across industries, the circular economy model works increasingly well for our customers and for us. You have to shed your old habits and put in the initial effort to change, but it makes so much sense. We can engineer products for a longer usage, we can recoup the residual value once the economic life is over. The customer is foremost interested in the benefit of our products, so why not only sell them the benefit as a service, while we retain ownership and operate the technology. And what about you?'
- Frans van Houten, CEO, Royal Philips
'Circular economy, circular responsibility, circular advantage. So simple, yet so powerful. This book is a practical contribution to future-proof your business models in an increasingly resource-constrained world. Not hard to see that in the age of transparency, citizens of this world will demand this from all companies seeking a license to operate. Time to get on with it.'
- Paul Polman, CEO, Unilever
'We need to face it: in order to make our economic system really sustainable, it is inevitable that we redesign it. This book shows the steps we can make. We will need to switch from a Linear to a Circular Economy. This means much more than recycling. The Circular Economy is about new ways of creating value via innovation and new business models.'
- Feike Sijbesma, CEO, Royal DSM
'Waste to Wealth captures the spirit of one of today's most significant business trends: the circular economy. Lacy and Rutqvist approach the topic in a straightforward and practical manner, underlining that the linear take-make-waste model is (or should be) on its way towards extinction. They clearly set out the need to unleash the true value and potential of materials, whether in their beginning-of-life, utilization, or end-of-initial-life phases. This approach has also inspired our work in the Carlsberg Circular Community, and I believe that any company pursuing sustainable growth can find valuable inspiration in this book.'
- Jørgen Buhl Rasmussen, President & CEO, Carlsberg
'We already use more resources than the planet is capable of regenerating so we have to find ways to utilize less energy, water, materials, and resources in general. In the chemical industry we are searching for ways to close product life cycles, whether at the outset (by using renewable sources), or at the end (by using recyclable materials). We need radical innovation to develop new technologies and new business models. The circular economy is part of the solution and this book will help us to take another step in the right direction.'
- Carlos Fadigas, CEO, Braskem
About the Author
Peter Lacy is Global Managing Director of Sustainability Services at Accenture and a member of the Accenture Strategy leadership team. He is an adviser to the United Nations, the World Economic Forum and governments, CEOs and boards around the world. He is a business fellow at Oxford University, a WEF Young Global Leader and co-founder of 'The Circulars', the first worldwide circular economy award for business innovation. He is a regular contributor to publications such as the Financial Times, The Wall Street Journal, Bloomberg, Business Week, The Guardian and China Daily.
Jakob Rutqvist is a manager in Accenture's Strategy and Sustainability practice and is part of its Nordic sustainability leadership team. Before Accenture he worked as a lobbyist on innovation, climate and energy and has engaged big multinationals as well as governments and institutions like the UN, World Bank, World Economic Forum and EU Parliament. He is an alumni of Clinton Global Initiative, One Young World and Harvard University. Jakob has written for Fast Company and Fortune.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Finally a decent book on sustainability strategy
By Tj Webb
There's a saying about 'sustainability strategy' books in print, known by some of us who have worked in the space more than a few years. Most such books are best viewed in terms of utility as "soft, absorbent, and exceptionally strong" to quote the 1980's BBC series "Blackadder" (the original reference is to WWI propaganda newspapers). That's really not far off the truth. Most management and strategy books, at most, do little more than repeat the utterly obvious in sonorous tones, as if none of us had heard any of it before.
This book, despite being written by management consultants, is different, and extremely useful. There's a sentence I never thought I'd pen.
I liked it for a number of reasons. First, it's clear about the business advantage inherent in the circular economy business model. Most such books spend far too long framing the problems anyone outside of an amoeba on Saturn already knows, that the world and its human industrial and retail systems, are inherently and potentially fatally, unsustainable. Second, I like it because it doesn't repeat itself endlessly. Most books are 80,000 words padding out from a 20,000 word idea to meet the publishers length expectations for marketing and presentation. I'm not saying this book, as most other management or business books, doesn't have some repetition, it does, and to a degree that is inevitable. But the authors and their editors manage that well, or as well as one can expect. Thirdly, I like it because it's clearly structured, has flow and follows a path, a logical argument that the circular economy, that circular strategy, would follow in a business when implemented. The book is not perfect, it's assessment of the role of government, though far stronger than in most such tomes (which generally do a paragraph on the twin elephants in the room, policy and incentives) could be more detailed, despite that being a tough challenge. In conclusion this is one of the few books that does a decent job of 'owning' the subject more or less end to end, and will actually be useful for managers (yes, really) rather than wide eyed sustainability acolytes or students. Worth buying, and re-reading several times. And then giving to your CEO.
1 of 1 people found the following review helpful.
The Best Non-fiction Book You Will Read This Year
By Tinkerbell
Extraordinary would be an understatement. This book will be the definitive book on the circular economy for the next decade. It should be on the desk of every president, prime minister, CEO, university student - and just about anyone who wants to know how we really can turn it around for the next generation and the next. The author does an exquisite job presenting the data and the case for a circular economy. If you only read one non-fiction book this year - make it this one. Absolutely brilliant, ahead of its time and likely to influence thinkers/policies for years to come.
1 of 1 people found the following review helpful.
Exceptionally good book. Wealth of experience synthesized into a very ...
By santosh
Exceptionally good book. Wealth of experience synthesized into a very crisp concept of how to reduce waste and gain advantages from circular economy business model. Very well articulated and definitely a buzz creator book. A must have book for anyone and everyone who wants to turn things around leveraging circular economy business model and want to build a sustainable brand using this framework. highly recommended.
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