Rabu, 05 Desember 2012

[T312.Ebook] Free Ebook How We Learn: The Surprising Truth About When, Where, and Why It Happens, by Benedict Carey

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How We Learn: The Surprising Truth About When, Where, and Why It Happens, by Benedict Carey

How We Learn: The Surprising Truth About When, Where, and Why It Happens, by Benedict Carey



How We Learn: The Surprising Truth About When, Where, and Why It Happens, by Benedict Carey

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How We Learn: The Surprising Truth About When, Where, and Why It Happens, by Benedict Carey

In the tradition of The Power of Habit and Thinking, Fast and Slow comes a practical, playful, and endlessly fascinating guide to what we really know about learning and memory today—and how we can apply it to our own lives.
 
From an early age, it is drilled into our heads: Restlessness, distraction, and ignorance are the enemies of success. We’re told that learning is all self-discipline, that we must confine ourselves to designated study areas, turn off the music, and maintain a strict ritual if we want to ace that test, memorize that presentation, or nail that piano recital.
 
But what if almost everything we were told about learning is wrong? And what if there was a way to achieve more with less effort?
 
In How We Learn, award-winning science reporter Benedict Carey sifts through decades of education research and landmark studies to uncover the truth about how our brains absorb and retain information. What he discovers is that, from the moment we are born, we are all learning quickly, efficiently, and automatically; but in our zeal to systematize the process we have ignored valuable, naturally enjoyable learning tools like forgetting, sleeping, and daydreaming. Is a dedicated desk in a quiet room really the best way to study? Can altering your routine improve your recall? Are there times when distraction is good? Is repetition necessary? Carey’s search for answers to these questions yields a wealth of strategies that make learning more a part of our everyday lives—and less of a chore.
 
By road testing many of the counterintuitive techniques described in this book, Carey shows how we can flex the neural muscles that make deep learning possible. Along the way he reveals why teachers should give final exams on the first day of class, why it’s wise to interleave subjects and concepts when learning any new skill, and when it’s smarter to stay up late prepping for that presentation than to rise early for one last cram session. And if this requires some suspension of disbelief, that’s because the research defies what we’ve been told, throughout our lives, about how best to learn.
 
The brain is not like a muscle, at least not in any straightforward sense. It is something else altogether, sensitive to mood, to timing, to circadian rhythms, as well as to location and environment. It doesn’t take orders well, to put it mildly. If the brain is a learning machine, then it is an eccentric one. In How We Learn, Benedict Carey shows us how to exploit its quirks to our advantage.
 
Praise for How We Learn

“This book is a revelation. I feel as if I’ve owned a brain for fifty-four years and only now discovered the operating manual.”—Mary Roach, bestselling author of Stiff and Gulp

“A welcome rejoinder to the faddish notion that learning is all about the hours put in.”—The New York Times Book Review
 
“A valuable, entertaining tool for educators, students and parents.”—Shelf Awareness
 
“How We Learn is more than a new approach to learning; it is a guide to making the most out of life. Who wouldn’t be interested in that?”—Scientific American
 
“I know of no other source that pulls together so much of what we know about the science of memory and couples it with practical, practicable advice.”—Daniel T. Willingham, professor of psychology at the University of Virginia


From the Hardcover edition.

  • Sales Rank: #36201 in eBooks
  • Published on: 2014-09-09
  • Released on: 2014-09-09
  • Format: Kindle eBook

Review
“This book is a revelation. I feel as if I’ve owned a brain for fifty-four years and only now discovered the operating manual. For two centuries, psychologists and neurologists have been quietly piecing together the mysteries of mind and memory as they relate to learning and knowing. Benedict Carey serves up their most fascinating, surprising, and valuable discoveries with clarity, wit, and heart. I wish I’d read this when I was seventeen.”—Mary Roach, bestselling author of Stiff and Gulp
 
“How We Learn makes for a welcome rejoinder to the faddish notion that learning is all about the hours put in. Learners, [Benedict] Carey reminds us, are not automatons.”—The New York Times Book Review
 
“The insights of How We Learn apply to far more than just academic situations. Anyone looking to learn a musical instrument would benefit from understanding what frequency and type of practice is most effective. Even readers with little practical use for Carey’s information will likely find much of it fascinating, such as how intuition can be a teachable skill, or that giving practice exams at the very beginning of a semester improves grades. How We Learn is a valuable, entertaining tool for educators, students and parents.”—Shelf Awareness

“How We Learn is more than a new approach to learning; it is a guide to making the most out of life. Who wouldn’t be interested in that?”—Scientific American
 
“Whether you struggle to remember a client’s name, aspire to learn a new language, or are a student battling to prepare for the next test, this book is a must. I know of no other source that pulls together so much of what we know about the science of memory and couples it with practical, practicable advice.”—Daniel T. Willingham, professor of psychology at the University of Virginia and author of Raising Readers in an Age of Distraction

“How We Learn is as fun to read as it is important, and as much about how to live as it is about how to learn. Benedict Carey’s skills as a writer, plus his willingness to mine his own history as a student, give the book a wonderful narrative quality that makes it all the more accessible—and all the more effective as a tutorial.”—Robert A. Bjork, Distinguished Research Professor, Department of Psychology, University of California, Los Angeles
 
“Fact #1: Your brain is a powerful and eccentric machine, capable of performing astonishing feats of memory and skill. Fact #2: Benedict Carey has written a book that will inspire and equip you to use your brain in a more effective way. Fact #3: You should use your brain—right now—to buy this book for yourself and for anyone who wants to learn faster and better.”—Daniel Coyle, bestselling author of The Talent Code

About the Author
Benedict Carey is an award-winning science reporter who has been at The New York Times since 2004, and one of the newspaper’s most emailed reporters. He graduated from the University of Colorado with a bachelor’s degree in math and from Northwestern University with a master’s in journalism, and has written about health and science for twenty-five years. He lives in New York City.

Excerpt. © Reprinted by permission. All rights reserved.
Chapter One

The Story Maker

The Biology of Memory

The science of learning is, at bottom, a study of the mental muscle doing the work—the living brain—and how it manages the streaming sights, sounds, and scents of daily life. That it does so at all is miracle enough. That it does so routinely is beyond extraordinary.

Think of the waves of information rushing in every waking moment, the hiss of the kettle, the flicker of movement in the hall, the twinge of back pain, the tang of smoke. Then add the demands of a typical layer of multitasking—say, preparing a meal while monitoring a preschooler, periodically returning work emails, and picking up the phone to catch up with a friend.

Insane.

The machine that can do all that at once is more than merely complex. It’s a cauldron of activity. It’s churning like a kicked beehive.

Consider several numbers. The average human brain contains 100 billion neurons, the cells that make up its gray matter. Most of these cells link to thousands of other neurons, forming a universe of intertwining networks that communicate in a ceaseless, silent electrical storm with a storage capacity, in digital terms, of a million gigabytes. That’s enough to hold three million TV shows. This biological machine hums along even when it’s “at rest,” staring blankly at the bird feeder or some island daydream, using about 90 percent of the energy it burns while doing a crossword puzzle. Parts of the brain are highly active during sleep, too.

The brain is a dark, mostly featureless planet, and it helps to have a map. A simple one will do, to start. The sketch below shows several areas that are central to learning: the entorhinal cortex, which acts as a kind of filter for incoming information; the hippocampus, where memory formation begins; and the neocortex, where conscious memories are stored once they’re flagged as keepers.

This diagram is more than a snapshot. It hints at how the brain operates. The brain has modules, specialized components that divide the labor. The entorhinal cortex does one thing, and the hippocampus does another. The right hemisphere performs different functions from the left one. There are dedicated sensory areas, too, processing what you see, hear, and feel. Each does its own job and together they generate a coherent whole, a continually updating record of past, present, and possible future.

In a way, the brain’s modules are like specialists in a movie production crew. The cinematographer is framing shots, zooming in tight, dropping back, stockpiling footage. The sound engineer is recording, fiddling with volume, filtering background noise. There are editors and writers, a graphics person, a prop stylist, a composer working to supply tone, feeling—the emotional content—as well as someone keeping the books, tracking invoices, the facts and figures. And there’s a director, deciding which pieces go where, braiding all these elements together to tell a story that holds up. Not just any story, of course, but the one that best explains the “material” pouring through the senses. The brain interprets scenes in the instants after they happen, inserting judgments, meaning, and context on the fly. It also reconstructs them later on—what exactly did the boss mean by that comment?—scrutinizing the original footage to see how and where it fits into the larger movie.

It’s a story of a life—our own private documentary—and the film “crew” serves as an animating metaphor for what’s happening behind the scenes. How a memory forms. How it’s retrieved. Why it seems to fade, change, or grow more lucid over time. And how we might manipulate each step, to make the details richer, more vivid, clearer.

Remember, the director of this documentary is not some film school graduate, or a Hollywood prince with an entourage. It’s you.

•••

Before wading into brain biology, I want to say a word about metaphors. They are imprecise, practically by definition. They obscure as much as they reveal. And they’re often self-serving, crafted to serve some pet purpose—in the way that the “chemical imbalance” theory of depression supports the use of antidepressant medication. (No one knows what causes depression or why the drugs have the effects they do.)

Fair enough, all around. Our film crew metaphor is a loose one, to be sure—but then so is scientists’ understanding of the biology of memory, to put it mildly. The best we can do is dramatize what matters most to learning, and the film crew does that just fine.

To see how, let’s track down a specific memory in our own brain.

Let’s make it an interesting one, too, not the capital of Ohio or a friend’s phone number or the name of the actor who played Frodo. No, let’s make it the first day of high school. Those tentative steps into the main hallway, the leering presence of the older kids, the gunmetal thump of slamming lockers. Everyone over age fourteen remembers some detail from that day, and usually an entire video clip.

That memory exists in the brain as a network of linked cells. Those cells activate—or “fire”—together, like a net of lights in a department store Christmas display. When the blue lights blink on, the image of a sleigh appears; when the reds come on, it’s a snowflake. In much the same way, our neural networks produce patterns that the brain reads as images, thoughts, and feelings.

The cells that link to form these networks are called neurons. A neuron is essentially a biological switch. It receives signals from one side and—when it “flips” or fires—sends a signal out the other, to the neurons to which it’s linked.

The neuron network that forms a specific memory is not a random collection. It includes many of the same cells that flared when a specific memory was first formed—when we first heard that gunmetal thump of lockers. It’s as if these cells are bound in collective witness of that experience. The connections between the cells, called synapses, thicken with repeated use, facilitating faster transmission of signals.

Intuitively, this makes some sense; many remembered experiences feel like mental reenactments. But not until 2008 did scientists capture memory formation and retrieval directly, in individual human brain cells. In an experiment, doctors at the University of California, Los Angeles, threaded filament-like electrodes deep into the brains of thirteen people with epilepsy who were awaiting surgery.

This is routine practice. Epilepsy is not well understood; the tiny hurricanes of electrical activity that cause seizures seem to come out of the blue. These squalls often originate in the same neighborhood of the brain for any one individual, yet the location varies from person to person. Surgeons can remove these small epicenters of activity but first they have to find them, by witnessing and recording a seizure. That’s what the electrodes are for, pinpointing location. And it takes time. Patients may lie in the hospital with electrode implants for days on end before a seizure strikes. The UCLA team took advantage of this waiting period to answer a fundamental question.

Each patient watched a series of five- to ten-second video clips of well-known shows like Seinfeld and The Simpsons, celebrities like Elvis, or familiar landmarks. After a short break, the researchers asked each person to freely recall as many of the videos as possible, calling them out as they came to mind. During the initial viewing of the videos, a computer had recorded the firing of about one hundred neurons. The firing pattern was different for each clip; some neurons fired furiously and others were quiet. When a patient later recalled one of the clips, say of Homer Simpson, the brain showed exactly the same pattern as it had originally, as if replaying the experience.

“It’s astounding to see this in a single trial; the phenomenon is strong, and we knew we were listening in the right place,” the senior author of the study, Itzhak Fried, a professor of neurosurgery at UCLA and Tel Aviv University, told me.

There the experiment ended, and it’s not clear what happened to the memory of those brief clips over time. If a person had seen hundreds of Simpsons episodes, then this five-second clip of Homer might not stand out for long. But it could. If some element of participating in the experiment was especially striking—for example, the sight of a man in a white coat fiddling with wires coming out of your exposed brain as Homer belly-laughed—then that memory could leap to mind easily, for life.

My first day of high school was in September 1974. I can still see the face of the teacher I approached in the hallway when the bell rang for the first class. I was lost, the hallway was swarmed, my head racing with the idea that I might be late, might miss something. I can still see streams of dusty morning light in that hallway, the ugly teal walls, an older kid at his locker, stashing a pack of Winstons. I swerved beside the teacher and said, “Excuse me” in a voice that was louder than I wanted. He stopped, looked down at my schedule: a kind face, wire-rimmed glasses, wispy red hair.

“You can follow me,” he said, with a half smile. “You’re in my class.”

Saved.

I have not thought about that for more than thirty-five years, and yet there it is. Not only does it come back but it does so in rich detail, and it keeps filling itself out the longer I inhabit the moment: here’s the sensation of my backpack slipping off my shoulder as I held out my schedule; now the hesitation in my step, not wanting to walk with a teacher. I trailed a few steps behind.

This kind of time travel is what scientists call episodic, or autobiographical memory, for obvious reasons. It has some of the same sensual texture as the original experience, the same narrative structure. Not so with the capital of Ohio, or a friend’s phone number: We don’t remember exactly when or where we learned those things. Those are what researchers call semantic memories, embedded not in narrative scenes but in a web of associations. The capital of Ohio, Columbus, may bring to mind images from a visit there, the face of a friend who moved to Ohio, or the grade school riddle, “What’s round on both sides and high in the middle?” This network is factual, not scenic. Yet it, too, “fills in” as the brain retrieves “Columbus” from memory.

In a universe full of wonders, this has to be on the short list: Some molecular bookmark keeps those neuron networks available for life and gives us nothing less than our history, our identity.

Scientists do not yet know how such a bookmark could work. It’s nothing like a digital link on a computer screen. Neural networks are continually in flux, and the one that formed back in 1974 is far different from the one I have now. I’ve lost some detail and color, and I have undoubtedly done a little editing in retrospect, maybe a lot.

It’s like writing about a terrifying summer camp adventure in eighth grade, the morning after it happened, and then writing about it again, six years later, in college. The second essay is much different. You have changed, so has your brain, and the biology of this change is shrouded in mystery and colored by personal experience. Still, the scene itself—the plot—is fundamentally intact, and researchers do have an idea of where that memory must live and why. It’s strangely reassuring, too. If that first day of high school feels like it’s right there on the top of your head, it’s a nice coincidence of language. Because, in a sense, that’s exactly where it is.

•••

For much of the twentieth century scientists believed that memories were diffuse, distributed through the areas of the brain that support thinking, like pulp in an orange. Any two neurons look more or less the same, for one thing; and they either fire or they don’t. No single brain area looked essential for memory formation.

Scientists had known since the nineteenth century that some skills, like language, are concentrated in specific brain regions. Yet those seemed to be exceptions. In the 1940s, the neuroscientist Karl Lashley showed that rats that learned to navigate a maze were largely unfazed when given surgical injuries in a variety of brain areas. If there was some single memory center, then at least one of those incisions should have caused severe deficits. Lashley concluded that virtually any area of the thinking brain was capable of supporting memory; if one area was injured, another could pick up the slack.

In the 1950s, however, this theory began to fall apart. Brain scientists began to discover, first, that developing nerve cells—baby neurons, so to speak—are coded to congregate in specific locations in the brain, as if preassigned a job. “You’re a visual cell, go to the back of the brain.” “You, over there, you’re a motor neuron, go straight to the motor area.” This discovery undermined the “interchangeable parts” hypothesis.

The knockout punch fell when an English psychologist named Brenda Milner met a Hartford, Connecticut, man named Henry Molaison. Molaison was a tinkerer and machine repairman who had trouble keeping a job because he suffered devastating seizures, as many as two or three a day, which came with little warning and often knocked him down, out cold. Life had become impossible to manage, a daily minefield. In 1953, at the age of twenty-seven, he arrived at the office of William Beecher Scoville, a neurosurgeon at Hartford Hospital, hoping for relief.

Molaison probably had a form of epilepsy, but he did not do well on antiseizure drugs, the only standard treatment available at the time. Scoville, a well-known and highly skilled surgeon, suspected that whatever their cause the seizures originated in the medial temporal lobes. Each of these lobes—there’s one in each hemisphere, mirroring one another, like the core of a split apple—contains a structure called the hippocampus, which was implicated in many seizure disorders.

Scoville decided that the best option was to surgically remove from Molaison’s brain two finger-shaped slivers of tissue, each including the hippocampus. It was a gamble; it was also an era when many doctors, Scoville prominent among them, considered brain surgery a promising treatment for a wide variety of mental disorders, including schizophrenia and severe depression. And sure enough, postop, Molaison had far fewer seizures.

He also lost his ability to form new memories.

Every time he had breakfast, every time he met a friend, every time he walked the dog in the park, it was as if he was doing so for the first time. He still had some memories from before the surgery, of his parents, his childhood home, of hikes in the woods as a kid. He had excellent short-term memory, the ability to keep a phone number or name in mind for thirty seconds or so by rehearsing it, and he could make small talk. He was as alert and sensitive as any other young man, despite his loss. Yet he could not hold a job and lived, more so than any mystic, in the moment.


From the Hardcover edition.

Most helpful customer reviews

194 of 197 people found the following review helpful.
Deserves a Wide Reading
By Evelyn Uyemura
I keep up fairly well with research in the field of psychology and learning in particular, so much of this information was not entirely new and surprising to me, but Benedict Carey does a great job of pulling a lot of different research together and presenting it a practical way. This is more a guide to what is known than a self-help book, but it will definitely be of use both to teachers and students who want to understand how to study more effectively.

A couple of take-aways--half-forgetting and then re-learning, especially by trying to remember, make the thing you are trying to learn really stick. So as a teacher, when I start class on Monday and ask students to recall what it was we were working on last Friday, that is not just review--that is learning. It would be best, I suppose, if instead of asking the whole class and letting one or two students do the hard work, I had everyone try their best to write down what the remember about passive voice or the subjunctive.

That brings up another great point that he makes--that testing, quizzing, and self-testing are highly effective ways not of evaluating but of actually learning. This helps to overcome what he calls the Fluency Illusion, and what I have long called the "smile-and-nod" level of understanding. IN other words, when the teacher is doing math problems on the board and you are watching, you understand--you smile and nod and think, ok, yeah, sure, I get it. It is only when the tables are turned and the teacher says, Ok, now you try it, that the gaps in understanding are revealed.

So if you are studying for a test on state capitals, let's say, and you see Georgia: Atlanta, you think right, sure. But it's not until someone says Georgia and you can say Atlanta that you actually know it. And each time you test yourself, or have someone else test you, you are retrieving and then re-storing that memory, making it more salient. I would go so far as to suggest that one difference between middle-class kids and poor kids in school is that middle-class parents often quiz their kids on their school-work. "Let's go over those state capitals together," and less-educated parents probably don't. That could be enough to make a big difference, since this is such a powerful learning tool.

He also reports on interesting work on how location and distraction can help rather than hurt our learning--studying in a variety of places, with varying amounts of distraction can help us remember more. And spaced practice works better than intense practice. IN other words, if you have one hour to learn the capitals of all the countries in Europe, or the parts of the hand, it would be better to do 3 20-minute sessions, especially if you sleep between at least two of the sessions, than to do all 60 minutes at once. And what about cramming? We don't really need research to tell us this, but yes, it works if your only goal is to pass the test, but if you actually want to learn the material, it is worthless. You forget it as fast as you "learned" it.

One great point to this book is that he covers widely diverse fields of study--from physical skills like a golf swing or a tennis serve, to complex skills like flying a plane, to rote memorization, such as vocabulary or state capitals., to comprehension of difficult concepts like economics or physics. Many of the techniques he describes apply across the board, and others are more particular to certain types of learning. For example, for physical performance (a piano recital or a baseball tryout, you do better if you sleep in a bit, getting plenty of the kind of sleep that occurs towards morning. For memory like a vocabulary test, it's better to get plenty of the early-stage sleep, so go to bed on time and get up early in the morning to review. Your brain does a lot of memory consolidation while you sleep, and specific types in specific stages.

One point that he doesn't directly address but that I am familiar with the research on is whether it's better to memorize large things as a whole or in chunks. For example, if you are an actor, or you want to memorize a long poem or speech, should you work on the first sentence, and then the second sentence, and so on, or should you go through the whole thing each time. The answer is that you should do it whole--it will feel like you're not getting anywhere at first, but suddenly, the whole thing will be in there This fits with what he says about inter-leaving---practicing a variety of different things in each session rather than chunking it all together--master skill A before moving on to skill B. No, it's better to do some A, some B, and some C, even though it will feel like you aren't making progress at first.

I recommend this book to every teacher of any subject, and to anyone who is a student at any level, and to parents, who worry that their kids are too distracted and unfocused in the way they study--turns out that distraction and lack of focus can serve you well!

124 of 126 people found the following review helpful.
An enjoyable read, very effective!
By iWin
Benedict Carey's "How We Learn" is focused on the process of enhancing and exercising our memories in order to achieve positive results in memorization. He goes in depth in helping his readers enhance their memories through several techniques, in order to register, store and retrieve information. Most of us are not aware that our brains are capable of so much, but Benedict Carey makes the process look easy. Some of his techniques range from beginners techniques, to more advanced. I pretty much have the beginners techniques down pact; I would like to divulge into the more advanced techniques, as enhancing my memory has become a number one priority in my life.

Repetition, according to Benedict, is a vital part in helping us to enhance the memory. We must train our brains, in a way, so that certain things we may forget become more and more routine to us. For example, I sometimes forget to lock all the doors in my house before going to sleep. If I am aware of this and practice locking the doors each and every night, soon enough it will become routine to me and I'll no longer forget to do it.

I read this book, in conjunction with Greg Frosts book, "Maximizing Brain Control : Unleash The Genius In You", and I'm starting to feel more confident and knowledgeable in learning about the human brain and how to store and retrieve information. Both are excellent resources and combined, can truly work wonders for you if you take them serious and truly want to enhance your brain capacity.

Good Habits is a key technique both books teach. If you can associate certain things with something you are more familiar with, you are more likely to start remembering as time goes on. Problem Solving is a third technique in which Benedict explains. If you can train your brain to solve the problem that need to be completed, we also learn the upside of distraction.

He also provides dietary advice that can help to improve our memory. Most of us would not think or believe that sleep actually plays a vital role in our brain function and memorization, but it does. Something as simple as making small changes in our lifestyle can actually enhance our memories.

92 of 97 people found the following review helpful.
How to be a better learner seems to be a big trend in recent ...
By B.L.
There's plenty of information here to work with. How to be a better learner seems to be a big trend in recent books. In the past couple of months I've read Fluent Forever (about language learning) and A Mind For Numbers (about being a good student, particularly in math and science) and they've all been released at the same time. They're also all, I'm very happy to say, strongly grounded in real research, rather than just making up some interesting-sounding notions about what might work (I have certainly seen books that did that...)

I would have to say that someone who wants to be a great student ASAP is probably better off reading A Mind For Numbers first. That book takes you by the hand and leads you through the ideas about what you need to DO a lot more specifically. It makes very frequent references to research, but it's plainly written with the intention of being a guide for people who are taking and really need to hone in on exactly what to do NOW, because there are tests coming up. It leads you through the material by the hand, pretty much, asking you questions and reminding you to stop and think about what you've read. It also has a (free) online MOOC through Coursera to go with it that covers/reinforces the same material.

Fluent Forever, in its effort to teach people how to learn languages, makes use of some of the same research, but shapes it to its topic. It offers a sort of general idea of how you should proceed, but the emphasis is on giving you a basic plan and just enough understanding of the research so that you can make good decisions about how to move forward with it.

I feel like How We Learn is a little farther down the spectrum in that same direction. Most of its emphasis is on teaching you the research (some of which is the same research cited by the other two), with an assumption that you'll be able to make reasonable decisions about how to put it into practice. So he goes over exactly why it is NOT a good idea to learn a new math trick by doing 50 problems in a row that use that trick. He touches on how it can be put into practice, but it isn't something he dwells on. This vs A Mind for Numbers is sort of like... one being a professor who teaches key points but assumes that the students are capable of drawing some reasonable conclusions on their own, and the other being a professor who strives to touch on every single possible issue that might be of importance. It's a very different style.

For someone who's actually writing a paper on learning or something of that nature, I suspect this will be more valuable. For someone who is actively taking classes or trying to learn a language, I'd say read either A Mind for Numbers or Fluent Forever first, because they'll get you going on making progress faster. Then, it certainly wouldn't hurt to come back to review some of the concepts and generally deepen your understanding overall by reading How We Learn. (If you're not taking classes and you just love teaching yourself new things, you might want to skip A Mind for Numbers. It puts a lot of emphasis on things like dealing with procrastination, which is very valuable, but not really a core issue if you're learning for pleasure and there aren't really any deadlines to speak of.)

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Senin, 03 Desember 2012

[X473.Ebook] Download Ebook Consumer Behavior: Buying, Having, and Being (12th Edition), by Michael R. Solomon

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Consumer Behavior: Buying, Having, and Being (12th Edition), by Michael R. Solomon

Consumer Behavior: Buying, Having, and Being (12th Edition), by Michael R. Solomon



Consumer Behavior: Buying, Having, and Being (12th Edition), by Michael R. Solomon

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Consumer Behavior: Buying, Having, and Being (12th Edition), by Michael R. Solomon

For courses in Consumer Behavior.

 

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

 

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

 

Also Available with MyMarketingLab™

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

NOTE: You are purchasing a standalone product; MyMarketingLab™ does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 

 

0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText -- Access Card Package

 

Package consists of:

  • 0134129938 / 9780134129938 Consumer Behavior: Buying, Having, and Being
  • 0134149556 / 9780134149554 MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being

 

  • Sales Rank: #27411 in Books
  • Published on: 2016-01-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x 1.10" w x 8.70" l, .0 pounds
  • Binding: Hardcover
  • 624 pages

About the Author

Michael R. Solomon, Ph.D., is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. Before joining the Saint Joseph’s faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Before moving to Auburn in 1995, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU’s Institute of Retail Management. He earned his B.A. degrees in psychology and sociology magna cum laude at Brandeis University and a Ph.D. in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal, and he served as Distinguished Lecturer in Marketing at the Technical University of Lisbon. He held an appointment as Professor of Consumer Behaviour at The University of Manchester (U.K.) from 2007–2013.

 

Professor Solomon’s primary research interests include consumer behavior and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration, and image; services marketing; marketing in virtual worlds; and the development of visually oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in Europe, Australia, Asia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the U.S. Department of Agriculture, the International Council of Shopping Centers, and the U.S. Department of Commerce. He currently sits on the editorial or advisory boards of The Journal of Consumer Behaviour, Journal of Marketing Theory and Practice, Critical Studies in Fashion and Beauty, and Journal for Advancement of Marketing Education, and he served an elected six-year term on the Board of Governors of the Academy of Marketing Science. Professor Solomon has been recognized as one of the 15 most widely cited scholars in the academic behavioral sciences/fashion literature, and as one of the 10 most productive scholars in the field of advertising and marketing communications.

 

Professor Solomon is a frequent contributor to mass media. His feature articles have appeared in such magazines as Psychology Today, Gentleman’s Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, the New York Times, Self, USA Today, and the Wall Street Journal. He frequently appears on television and speaks on radio to comment on consumer behavior issues, including appearances on The Today Show, Good Morning America, Inside Edition, Newsweek on the Air, the Entrepreneur Sales and Marketing Show, CNBC, Channel One, the Wall Street Journal Radio Network, the WOR Radio Network, and National Public Radio. He acts as consultant to numerous companies on consumer behavior and marketing strategy issues and often speaks to business groups throughout the United States and overseas. In addition to this text, Professor Solomon is co-author of the widely used textbook Marketing: Real People, Real Choices. He has three children, Amanda, Zachary, and Alexandra; a son-in-law, Orly; and three granddaughters, Rose, Evey, and Arya. He lives in Philadelphia with his wife Gail and their “other child,” a pug named Kelbie Rae.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Ew
By nicole egeland
This is the right book but I should have gotten a discount because it smells bad like it was left in a moldy basement.

0 of 0 people found the following review helpful.
Four Stars
By very good
Very good! It was a great price compared to buying the book!

0 of 0 people found the following review helpful.
Five Stars
By Leslie Pfeifer
Book was great and shipping was fast! Thanks!

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Senin, 26 November 2012

[O158.Ebook] PDF Ebook 365 Ways to Cook Pasta, by Marie Simmons

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365 Ways to Cook Pasta, by Marie Simmons

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365 Ways to Cook Pasta, by Marie Simmons

Pasta is the perfect food. Low in calories, easy to prepare, and packed with nutrients, it is the preferred high-powered energy source for today's active and health-conscious generation. 365 Ways to Cook Pasta is a celebration of pasta's popularity and versatility—with a different dish for every day of the year.

  • Have to please picky eaters? Pasta blends beautifully with hundreds of ingredients to tempt and delight even the most finicky palate.
  • Watching your waistline? Choose a "Light and Easy" pasta entree.
  • Running short on time? Turn to the "Emergency" chapter and toss together a complete, delicious meal in the time it takes to boil water.

  • Sales Rank: #1507717 in Books
  • Published on: 1988-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 7.25" w x 1.00" l,
  • Binding: Ring-bound
  • 236 pages
Features
  • COOKBOOK PASTA RECIPES

About the Author

Marie Simmons, former food editor of Cuisine, is a regular contributor to Woman's Day, Bon AppÉtit, and Good Food. She is the author of several cookbooks, including The Good Egg, The Amazing World of Rice, and Fresh & Fast: Inspired Cooking for Every Season and Every Day.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Great little book
By Robi
I found this book at a flea market, took it home and made really tasty, easy meals, soups, side dishes, puddings and breakfast.

No pretty photos just 365 easy recipes!

I Served number #201 "Spaghetti With Tomatoes, Bacon, and Onions" to guests,(I added Red Pepper flacks, roasted red peppers and portabella mushrooms because I like them) and got rave reviews.

#236 " Tricolor Bell Pepper Sauce with Imported Black Olives and Anchovies" was wonderful.

#84 "Spaghetti with lemon butter" is super easy to make and a great side dish for shrimp.

#209 Linguine Tuna Black olives & Tomatoes, M-m-m-m.
I melted cheese over this one.

I have NOT put on a pound. I watch the amount of pasta I eat and feel up on all the goodies.
I have gone to Amazon and bought this book for friends and family.

5 of 6 people found the following review helpful.
A true mixed bag of good, great and no way....
By T. Reinhardt
I have had this book for years. Its publication date is 1988. I have had it at least 10 years, long before a low carb life style was thought to be a good thing. When I was going through all my cook books the other day I came accross this book of generally very easy and some surprizingly elegant pasta recipes some that can be made quickly for company.
First the good:
With a fair number of these recipes you can produce a hearty comfort-type entree with with mostly pantry type ingredients. Who would have thought that spaghetti with parsley butter (spaghetti, butter, garlic, parsley) can make a satisfying and elegant entree? Well I didnt. But it does. And it makes and even better first course, lunch or side dish. The same goes for Spaghetti with walnuts and parmesan (spaghetti, olive oil, garlic, walnuts, parmesan, parlsey...and add blue cheese to this one if you like). throughout this book are simple put-toghether dishes like this that you can add to your usual stable of week night dinners for variety. Other examples of these simple recipes are spaghetti with lemon butter and peas, elbows with butter, parmesan and peas, and fetticcini with tuna and peas.
On the more exotic side are a rabbit sauce for your pasta, a cavier and pasta concoction and a section an asian noodles. Quite a few of all of the dishes are on the rich (read calorie laden) side... One chapter with no cook sauces is a bit lighter. The dessert section is very sweet and very rich.
I think a lot of these recipes could be *lightened up* with alternate products... fat free half and half instead of cream, fat free milk instead of milk, egg substitute instead of eggs..low fat cheeses, etc.
On the plus side..there are many many recipes to choose from, many with things you already have at home. On the minus side, without reworking some of these...its a cholestol nightmare (no, not all of them...but a good number) It fairly easy to read. A nice font, easy directions. Suggestions to change the basic recipes... Alternate ingredient choices. very nice. Thankfully no screaming elbow macaroni cartoons running from smiling pots of boiling water.
A minus here I need to note...having had the book for so long...Its not exactly a spiral, more like a loose leaf that holds punched pages...but some of the holes have ripped like they would in your school binder. Or they just dont stay where they should any more. Essentially i have one ring holding in all the pages now. Not a good thing for all the pages. In a few years, I think I will just have pages and that will be just a big mess.
Times have changed and tastes have changed. There is an appreciation for a lighter style of cooking. Its hard to say if I would buy this when the last ring goes and pasta recipes fall all over my kitchen. I can't say that this hasnt been helpful, because any cookbook that helps me make a dinner out of what i already have, is a help. I think I will only know what I will do when the time comes because this truly was a mixed bag.
I can see this being a good book for someone who does alot of pantry cooking. Someone just starting out because the recipes are very simple (well alot of them) and most take a minimum of ingredients and prep. Or someone interested in a good volume of only pasta dishes.

8 of 8 people found the following review helpful.
One of the best cookbooks I have
By Melissa Bach
I am a dedicated home cook and I also work as a personal cook for a private client. I rely on this book again and again for unique and delicious pasta recipes. I have not made anything from this book that has been a dud, in fact, I often don't even bother to taste for seasoning adjustment--it's that precise and on-key. Like the reviewer below, I haven't gotten anywhere near to exhausting the possibilities, and every time I open the book I have a hard time deciding which direction to go in because they all look so good!
And just to clarify, when I say "unique" recipes, I don't mean things that require you to make a trip to a specialty market, like burdock, or fava beans. At random, here are five recipe titles to give you an idea: Lamb Stew with Herbed Elbows; Seafood Lasagne; Rigatoni with Cauliflower and Garlic-Anchovy Oil; Creamy Tuna Sauce with Capers and Lemon; and Spinach-Stuffed Manicotti with Red Pepper Bechamel Sauce. Oh, and let's not forget dessert! How about Lemon-Scented Pastina Souffle? Or Couscous, Dried Fruit and Honey Pudding?
If you turn to pasta as part of your cooking repetoire, you must have this cookbook on your shelf. There, don't I make decision making easy?

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Selasa, 20 November 2012

[K269.Ebook] Get Free Ebook Physical Medicine & Rehabilitation Secrets, 2e, by Bryan J. O'Young MD, Mark A. Young MD, Steven A. Stiens MD MS

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Physical Medicine & Rehabilitation Secrets, 2e, by Bryan J. O'Young MD, Mark A. Young MD, Steven A. Stiens MD  MS

The breadth and depth of physical medicine and rehabilitation is covered in this now classic text presented in the proven format of The Secrets Series®. In 97 fully updated and revised chapters, the top authorities in the field discuss the rehabilitation of virtually every disorder seen in clinical practice. Perfect for board review or as a basic, concise PM&R reference.

  • Highly successful first edition completely expanded and updates
  • Concise answers that include the author's pearls, tips, memory aids, and "secrets"
  • Bulleted lists, algorithms, and illustrations for quick review
  • 99 succinct chapters written by experts their fields
  • All the most important "need-to-know" questions and answers in the proven format of the highly acclaimed Secrets Series®
  • Thorough, highly detailed index

  • Sales Rank: #1742831 in Books
  • Brand: Brand: Hanley n Belfus
  • Published on: 2001-09-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.28" h x 8.88" w x 7.22" l,
  • Binding: Paperback
  • 626 pages
Features
  • Used Book in Good Condition

Review
The editors and contributing writers know an amazing number of facts which they are enthusiastic about sharing. An enormous amount of information to help medical students pass exams.
Pediatric Rehabilitation, July 2005

Most helpful customer reviews

3 of 4 people found the following review helpful.
Great Resource, comfortable format
By JCF
The question and answer format of this text is a familiar theme in medical training, and carries over very well into this written format. The questions are "right on" as to what is really important. I review it regularly.

0 of 0 people found the following review helpful.
Four Stars
By Fred U
A good read

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How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life, by Scott Adams

Everything you want out of life is in that bubbling vat of failure. The trick is to get the good stuff out.

Scott Adams has likely failed at more things than anyone you’ve ever met, including his corporate career, his inventions, his investments, and two restaurants. So how did he go from hapless office worker to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years?

In this funny yet serious book full of personal stories, Adams shares the strategies he has used to invite failure in, embrace it, then pick its pocket. Among his contrarian lessons:

• Goals are for losers. Systems are for winners.
• A combination of mediocre skills can make you surprisingly valuable.
• You can manage your odds in a way that makes you look lucky to others.

  • Sales Rank: #944 in Books
  • Published on: 2014-12-30
  • Released on: 2014-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .60" w x 5.40" l, 1.00 pounds
  • Binding: Paperback
  • 256 pages

From Booklist
The creator of the Dilbert comic strip is also the author of several nonfiction books that apply Dilbert’s philosophy to the workplace. Here he takes an autobiographical approach, using his own life to illustrate his thesis that failure isn’t necessarily a bad thing. Adams’ own list of failures is—given his spectacular success as a cartoonist—surprisingly lengthy: a couple of unsuccessful restaurants as well as computer games, inventions, and online businesses that all tanked. Adams isn’t bummed by any of his flops because—and this is the key element of his philosophy—you learn by trying, not by succeeding. And every failure in life helps point us in the direction of ultimate success. (Adams says he would never have become a cartoonist if it weren’t for a combination of personal failures and the successes of some of his friends, who were willing to take personal risks.) Readers familiar with the author’s previous nonfiction will note the same easygoing, conversational style here, an approach that works perfectly for blending humor with serious advice. --David Pitt

Review
“Adams has a funny, refreshingly considered set of ideas about how to find success—and what that success will look like when one gets there.”
—Kirkus Reviews

“Scott Adams has drawn nearly 9,000 Dilbert cartoons since the strip began, in 1989, and his cynical take on management ideas, the effectiveness of bosses, and cubicle life has affected the worldview of millions. But he built his successful career mainly through trial and error—a whole lot of error, to be exact.
—Harvard Business Review

About the Author
Scott Adams is the creator of Dilbert, one of the most popular comic strips of the past quarter century. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle and Dogbert’s Top Secret Management Handbook. He lives outside of San Francisco.

Most helpful customer reviews

184 of 191 people found the following review helpful.
excellent advice
By Amazon Customer
The book was a joy to read

His key ideas are easy to follow because he keeps it simple and Scott Adams writes in a clear and witty manner

For example the chapter on applying a system vs setting goals and trying to follow them was worth the price of the book many times over for me (and this is reinforced through the book). In his own words goals are a reach-it-and-be-done situation (where you are often waiting to achieve it someday in the future) whereas a system is something you do on a regular or daily basis with a reasonable expectation that doing so will get you to a better place in life. Wanting better health or wanting to lose 10 kg are goals. Being active everyday is a system. One is tied to another - but goals people are fighting the feeling of discouragement at each turn and the systems people are feeling good every-time they apply their system.

I wholeheartedly recommend this book to anyone smart and weary of reading tired cliches in the self-help genre. The book is a breath of fresh air!

390 of 410 people found the following review helpful.
Consumed My Whole Day - Very Enjoyable Read & Interesting
By Chad M. Sorenson
I had this pre-ordered after reading the WSJ article. It came yesterday around noon and I finished it at 4:00 AM this morning, with few breaks within that time frame. It wasn't the plan for my day, but I don't regret changing my day around to read this book.

I would say any book that holds my interest like that deserves a 5-start rating, though there are a few things that I'd tweak to get it closer to perfection. My official score, being a tough grader, is a 4.6/5.0 and I wouldn't resell it for twice what I paid ... especially now that it's fully highlighted and sticky-noted throughout (which makes the book more valuable to me now because I've identified the portions that spoke directly to me and my own experiences).

I really enjoyed Scott's independent thinking and challenges of conventional wisdom throughout this book, especially as it contrasts with other self-help, goal-setting or business advice books. For instance, choosing an opportunity for which one has some sort of inherent advantage rather than blindly prescribing "you can do whatever you want" appeals to my pragmatic mind. I have wrestled with this exact conclusion within the past year as I work through my own list of new ideas and opportunities, so I enjoyed that perspective as it resonates with my own thinking.

I really enjoyed the thinking on pg. 40, which is fully highlighted, less perhaps a couple sentences. This is where Scott talks about his mental model of not wanting to sell his time due to limited upside and finding a product that is infinitely scalable. I appreciated this candidness, which allows the reader to better understand the later "luck" and apparent rapid success of Dilbert. It's clear to me, Scott's success was a lifetime in the making, the product of continued experimentation and the tenacity to stay at it. This whole book was helpful to me, as my model is exactly the same and the road to success is anything but certain when you're placing bets on what the public wants. Having a system that embraces and anticipates failure, in particular, is an essential tool to avoid letting temporary results bleed over into derailing what could be a highly successful longer-term career choice.

Pg. 88, talking about when to quit and how successful ventures often have SOME element of success early-on also resonated with me, and is another page that is more yellow than white after reading this book. These comments also directly resonated with some false-starts I've had, where I correctly pulled the plug after minimal investment of time because things just did not feel right almost from the get-go. I felt poorly about pulling the red handle so early while I was ejecting, but now looking back I know I was practicing the exact type of discipline one needs to practice when trying totally new things. Plan on a good chunk of your initial tests, ideas and hypotheses being off the mark and blindly plowing time and effort at soft-starts is a recipe for disaster. One of my favorite quotes in the book is "Persistence is useful, but there's no point in being an idiot about it." That got a "lol!"

I also appreciated Scott's thoughts on useful core skills, especially psychology. This topic has become more and more interesting to me after sluffing through Pscych 202 in college, when it seems like a diversion from more useful topics. I now see how important that is, and also how little I know in this universe of knowledge. The terms page of psychological topics is a lifetime of potential study in itself, so the book leads you to new domains of study if you so choose.

Scott urges the reader to not accept anything at face value, and my personal model embraces a good chunk of this body of wisdom with a few of my own twists. Any book that holds your interest and gives you new things to think about is worth owning and reading, in my opinion. This book satisfies that criteria with ease. Thank you for writing it and good luck with the book.

82 of 87 people found the following review helpful.
Lifts Your Spirits with Accurate and Positive Perceptions
By GLK
This book is absolutely great. But, you might think, yeah, I'm probably just another Dilbert nut so I'm clearly biased. And, you'd be wrong. I like Dilbert but I'm not a rabid Dilbert fan. I admit I read Scott's blog and sometimes write comments on it. Aha! Now you're saying, he's a Scott Adam's fan and therefore must be biased. Wrong again Kemosabe. Many times I disagree with Scott. However, when I do agree with him it's almost like we're the same person, or he has my house bugged and follows me around ala the Truman Show. I'm not sure. But one thing's for sure, reading this book expanded my own insights and put me in a very positive frame of mind. Thank you for that, Scott. I think any intelligent person possessing a healthy curiosity about the nature of success and its many iterations will thoroughly enjoy this book. After reading it you may not get rich but you should get enriched perhaps in ways you didn't see coming. To my mind that's worth the few bucks I dropped on it and worth recommending to my friends and even strangers like you. I don't typically re-read too many books, but I'm going to do just that right now, see if I missed anything. So, buy the book and it just might make you a happier, more enlightened person. Or it might reinforce what you already knew but never addressed in detail. Either way, thanks Scott, it's all good.

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Senin, 05 November 2012

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The Big Book of Simulation Modeling: Multimethod Modeling with Anylogic 6, by Andrei Borshchev

"The Big Book of Simulation Modeling" is the only book that comprehensively presents all three methods, or paradigms, in simulation modeling: Agent Based, System Dynamics, and Discrete Event. It explains how to choose the right constructs of the modeling language to create a representation of a real world system that is suitable for risk-free dynamic experiments. The book is based on the modeling languages supported by AnyLogic, the software tool that enables a modeler to utilize all three methods and is the only one with the capability to combine them together in a single model. Written by the creator of the software, this book is the most in-depth information resource on AnyLogic and utilization of multimethod modeling that currently exists. It covers topics from building simple Agent Based models with statecharts to developing data exchange with external programs. With over 100 hands-on, step-by-step examples with different levels of complexity and various application areas, this book is extremely useful to both simulation professionals and students learning simulation modeling.

  • Sales Rank: #401304 in Books
  • Published on: 2013-06-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.31" w x 7.52" l, 2.78 pounds
  • Binding: Hardcover
  • 614 pages

Most helpful customer reviews

6 of 7 people found the following review helpful.
Wonderful!
By Hamid R. Darabi
I bought the book the moment it was online on Amazon. There are a lot of choices you should make during developing a new model and you can learn the consequence of each from the father of AnyLogic. A must read for anyone who is serious about simulation and modeling using AnyLogic.

2 of 2 people found the following review helpful.
Excellent
By L. Rabelo
This is the best book in simulation.
The other books from Law and so for... they are just to complement this one.

First time that agents, system dynamics, and DES have been combined/fused in a different way.

And AnyLogic is the best as usual!

1 of 1 people found the following review helpful.
Excellent book
By Amazon Customer
Excellent book, must-read for AnyLogic computer modeling software users.
Covers practical development of lot of models and modelling approaches. .

See all 10 customer reviews...

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This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

  • Published on: 2012-05-16
  • Released on: 2012-05-16
  • Format: Kindle eBook

Review
"A Simple Heart" ("Un Coeur Simple"), by French writer Gustave Flaubert, is one of the stories in his Three Tales (Trois Contes), published in 1877. It received admiring reviews at the time and has continued to be second only to his novel Madame Bovary (1857) in recognition and acclaim.

Originally entitled "Le Perroquet" ("The Parrot"), "A Simple Heart" is the story of one woman's apparently fruitless existence. The protagonist, a hardworking, good-hearted, poor and uneducated woman named Felicite, is said to have been modeled after a maid employed by Flaubert's family during his childhood, a much beloved woman of tremendous character. The story is unusual among the author's writings because it is about goodness. In this story of a simple housemaid's life and death, the reader is invited to view a world of boundless, if not reciprocated, love and spirit. Felicite, a woman of simple mind and devoted heart, suffers tremendous loss but continues to her last breath to love unconditionally. Some critics have suggested that Felicite's apparently meaningless life and misplaced worship of the parrot, Loulou—whom she adores and whom she imagines, in her dying moment, to be an incarnation of the Holy Ghost—reflect Flaubert's melancholy and disillusionment with life and with organized religion, particularly the Roman Catholic Church. Most critics agree that this is a poignant account of a sweet, simple, and unrewarded life, one which may have been happy precisely because it was unexamined. It does not matter that Felicite may have misinterpreted or simply not interpreted many of the events in her life: she dies smiling, and thus lives up to her name to the last.

About the Author

Known for his scrupulous devotion to his art and perfectionist style, French writer Gustave Flaubert is counted among the greatest Western novelists, and influenced such writers as Franz Kafka and J. M. Coetzee. Flaubert is best known for Madame Bovary, for which he was prosecuted (and acquitted) for offending public morals. His other works of note include Memoirs of a Madman, November, Salammb?, Sentimental Education, and The Temptation of Saint Anthony. His work has been widely adapted for the stage and screen. Flaubert died in 1880.

Most helpful customer reviews

20 of 22 people found the following review helpful.
Short But Powerful and Impressive
By Jack Ridley
Gustave Flaubert (1821 to 1880) was a French writer who is still considered to be among the greatest western novelists. He authored Madama Bovary which is considered to be the perfectly balanced modern novel. That novel and the author's style and approach has been hailed by a range of writers and critics including, for example, Saul Bellow, who modeled his own novels from Flaubert's works. Fluabert's writings have been referenced by Nabokov and many others as being an inspiration to a whole century of Western writers, and helped to launch the age of realism in novels.

The present story comes from the 1877 publication Three Tales (Trois Contes. It consists of the short stories: Simple Heart, Saint Julian, and Herodias. Dance of Death is another story sometimes grouped with Simple Heart and Saint Julian as Three Short Works.

A Simple Heart was inspired by biographical events in Flaubert's own life: he lived in rural Normandy, he had problems with his studies similar to the character Paul, and he was prone to epileptic seizures similar to the protagonist Felicite.

I read the story first without looking at any analysis, made up my own mind, then read the analysis. What struck me was that Flaubert had crammed a whole lifetime of human emotions into a single very short story. That all by itself was impressive. How could someone come up with that idea? Amazing.

A Simple Heart, also called A Simple Soul or Un Coeur Simple, in French, is a story about a girl named Felicité. She is a servant who has lived with the same family ever since she was betrayed by her lover. She has a strong sense of loyalty and self sacrifice: she lives to help others.

This short story has been admired by many critics over the years and used as a basis or a source of inspiration for other stories.

This takes only an hour or so to read and is highly recommended.

0 of 0 people found the following review helpful.
Short and simple tale
By Leapin' Literary Lurkers
Flaubert has always been one of my favorite authors. This brief glimpse of a servant's dedicated life demonstrates the closed world in which she lived illuminated by her mistress' children and a beloved parrot. It deals with the pangs of loyalty and death in a soul of limited compass. A simple life in all regards.

2 of 2 people found the following review helpful.
Truly a Simple Tale of a Simple but Strong Woman
By Patricia
A very brief little book - and it is hard to imagine that it is from the author of Madame Bovary! It traces the life of an uneducated, ignorant but strong and faithful French country woman who spent her life in service, both as a maid to the woman she worked for over many decades, and to the relative that she loved and finally even to her pet parrot. Her uneducated faith was her guiding principle and she was always an untiring worker. It will probably make you think of someone you have known - if you are lucky enough to have known such a person.

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